Integration of ART2 Neural Network and Fuzzy Sets Theory for Market Segmentation
نویسندگان
چکیده
In order to simulate human beings’ thinking, this study is dedicated to proposing a novel fuzzy neural network (FNN) to cluster the fuzzy data being collected from the fuzzy questionnaires. The proposed FNN is the integration of adaptive resonance theory 2 (ART2) neural network and fuzzy sets theory. It can handle the fuzzy inputs as well as the fuzzy weights. A case study for mobile phone market segmentation revealed that the proposed fuzzy ART2 neural network is able to cluster the fuzzy data precisely. KeywordsART2, Fuzzy sets theory, Fuzzy neural networks, Market segmentation. ∗ Corresponding author’s email: [email protected]
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